Number 1 in tailor-made cuddly toys.

Specialist in customised soft toys with logo and printing on plush toys.

Select your soft toy with logo

Choice from 3 cuddly toy options

Hugl® is the No. 1 supplier for personal – custom made – merchandising cuddly toys. We have been the specialist in custom made plush for 20 years. We can print your cuddly toys for your company, school, event, brand, football club, zoo or amusement park. Obviously fully certified, tested and safe for children. Are you an influencer on social media? Or would you like to become one, then also create your own cuddly toy!

Custom made

We can customise your cuddly toys entirely. So, in any desired design, shape or colour. Anything is possible.

Minimal purchase: from as few as 250 pieces.
Delivery time: from 4 weeks

Check it out
Select your shirt or hoodie

Provide cuddly toys with your own design shirt or hoodie with logo, made from eco-friendly material. Personalised if desired.

Minimal purchase: from as few as 100 pieces.
Delivery time: from 5 workdays

Check it out
Zazu® sleep cuddly toys

View our Zazu® collection here. The premium cuddly toys brand for a good night’s rest. For both children and parents.

Minimal purchase: from as few as 50 pieces.
Delivery time: directly from stock

Check it out

Product media & promotional gifts

Your own soft toys

Cuddly toys, teddy bears, mascots, plush animals with logo. Anything conceivable is given away as a promotional gift, incentive, premium or just give-away.

Printed soft toys as product media or as merchandise are excellently suitable for drawing attention to your brand, company or entity. After all, children largely influence purchase processes and brand preferences.

We have numerous customers and employers. From companies, brands, hospitals, charities up to educational institutes, zoos, amusement parks, sports clubs, associations, influencers and event organisers. During our 20 years of experience, we have had many hundreds of thousands of cuddly toy animals made and delivered them.

Not only are we keen to assist you in printing or creating and producing the cuddly toys, but we can also advise you in detail. For instance in the area of materials, budget, delivery time and compliance. We know like no other how important it is, and what is involved, to safely produce these promotional items.

Plush Toys
20 years

Step-by-step plan cuddly toy promotional gifts

Your own plush animals in three steps

Step 1
Select a cuddly toy option

We offer 3 options, each with its own characteristics in personalisation option and delivery time. Decide whether you want to design your own cuddly toy (we will help you with the design, if you like) or that you want teddy bears to be delivered quickly, with your own T-shirts or hoodies with logo. And we will offer you the Zazu® collection of sleep cuddle toys.

Step 2
Calculate your price immediately

One of the many advantages of Hugl® is that we immediately show the price. You know what you will be facing, in advance. So, no long quotation processes with all kinds of conditions. Before we start the production process, you will always receive a visual or sample (pilot model) of the cuddly toy from us. This is to make sure that the cuddly toys will be made just as you want it.

Step 3
Choose your delivery address

We will take everything off your hands. From production up to compliance, transport and clearance. The only thing you need to do is provide us with a delivery address. It couldn’t be easier. Even payment can usually (partially) be made afterwards, after the delivery. Would you prefer a central storage address and fulfilment? That is also a possibility.


Give & Give Back

Hugl® is keen to take social responsibility. Of every assignment we obtain, a percentage will be donated to an accredited Charity. A charity chosen by you! If desired, this can be stated on the package of the cuddly toys, as well as on our social media. The donations are fully transparent and take place immediately after delivery of the cuddly toys. In the application form you can choose from below mentioned themes by default. Do you have a charity in mind yourself, one that matches with your organisation? Then we will be happy to comply, this is also one of the options in the application process.

Medical (paediatric clinics, research on childhood illnesses, ill children, etc.)

Education (special needs education, children with learning difficulties or a learning deficit, etc.)

War situations (children growing up in war or conflict areas, refugees, etc.)

Sport (installation of sports pitches, children from families with insufficient financial resources, etc.)


Our network

Happy children, thanks to: