HUGL me.

Who are we? Allow us to introduce ourselves!


Get to know Hugl® cuddly toys

Hugl® is the No. 1 Specialist for customised cuddly toys. We produce cuddly toys for (retail) brands, companies, football clubs, universities, influencers, etc.

Would you like prints on cuddly toys? Or fit them with a hoodie or T-shirt printed with logo? That is also possible, directly from stock. In addition, we are the exclusive licence holder of Zazu® Kids.

Safety, certification and quality first

The advantages of Hugl®


Hugl® is part of Image Traders, an international trading company with several decades of experience in the area of promotional items, customised production, merchandising and product media.

Our experience ensures a wealth of know-how and expertise. Furthermore, you can benefit from our purchase volumes and the prolonged, sustainable relations we have built with our factories (in several countries). Thus, not only are you assured of the best quality, but also of the most optimal purchase conditions and delivery reliability.

Quick & Easy

Ordering from Hugl® is easy as pie! In fact, that is the reason we established Hugl®. To ensure a fast and super easy ordering process for customised cuddly toys with logo. This saves delivery time and ensures convenience. Comprehensible in a blink of an eye, with – all in one prices – no small print. On top of that you can order your tailor made cuddly toys even from 250 piece. Cuddly toys with logo – from stock – can be delivered even from 50 pieces.

The design and production of your own cuddly toys has never been this easy. We will take everything off your hands. From design up to delivery, including great samples (visuals) and all the required certifications.


Hugl® is safe and reliable! We will take good care of your order. After all trust is crucial. And that is mutual: our trust in our clients and your trust in Hugl® as your supplier for tailor made cuddly toys.

This goes for each aspect. For delivery time, quality, as well as for compliance, legislation and certification. And equally important, financially. In most cases, our customers and partners can pay (partially) after delivery. And last but not least, we are reachable and flexible. Benefit from our experience and know-how and order your customised cuddly toys from Hugl®.


Image Traders

Image Traders B.V. is an international trading company in the area of promotional items and merchandising. Hugl® is part of this company.

Image Traders is active throughout the spectrum of the supply chain. From production up to purchaser. Decades of experience in the promotional branch, retail and market places have made Image Traders a valuable and reliable partner of many (international) brands and companies.

In addition to Hugl®, Image Traders develops and manages various other brands and product concepts.


Happy customers